Case Study - Cisco
Social Video
Made at Velo. Role: concept, storyboard, client presentations, animation. Creative direction: Matt Scutt. Art Direction: Shaun Ramsey. 2026
The brief. Cisco needed to update the overall offer for one of their specific features for their community. They wanted something engaging, to effectively connect with the audience to excite them for the new offer.
The work. Their request was a fair and common one, but after reviewing the initial narrative it was a bit dry. I worked with the copywriter to adjust the script, so it had shorter and snappier sentences. A video lives or dies by the script, and shaping it is required to support the visuals like a backbone. This allowed me to work through quick and snappy animation. Designing the storyboard was pleasant, given the beautiful new cisco re brand, but I pushed it to the limits using the full range of assets to tell a story. I had to convince the brand team at Cisco that the new use of their graphic would suit the excitement that some scene would create.
The result. The client was enthusiastic when they saw it the first time. Apparently the wider public were too, raking up over 3 million views once the video was posted on youtube. https://www.youtube.com/watch?v=dQNM3K3dXEw