Case Study - Anaplan Deloitte
Explainer video
Made at Velo. Role: concept, storyboard, client presentations, animation. Creative direction: Matt Scutt. 2024
The brief. Anaplan sells, among other things, a supply chain software. A product their own clients struggled to picture. The default B2B answer is stock footage of handshakes in empty offices, which would have explained nothing.
The work. Working with the copywriter, I built the script around a character: an automotive business drowning in its own processes. Simple geometric shapes play the problems: inefficiencies that crowd, engulf, and choke the screen, then resolve into order as the software takes over. I proposed the concept, storyboarded it, presented it to the client, and animated the video.
The result. The approach landed. The client commissioned 5 videos in the same visual language, making it the template for how they explain their product.